Social Media Marketing (SMM)

Since the size of individual social network Works has changed since the first publication of our article, we would like to ask the following again an updated version of our definition of social media marketing. For all, for the SMM or social media marketing is not an option, here is a brief explanation.

Definition of Social Media Marketing:
Social Media and Social Networks are available on the internet, which allow users to exchange ideas and to create content in the Community. Social Media Marketing (SMM) refers to marketing activities, which have the goal of one of participation in social networks and to reach more of the following objectives:

Goals of social media marketing:

Visitors Generation
Image building
Customer generation
Customer Contact
Branding
Reputation building
Top 10 Social Networks

Below is a list of currently largest social networks (as of May 2012):

1) Facebook (39.3 million unique visitors / month)
2) XING (4.88 million unique visitors / month)
3) Twitter (4.37 million unique visitors / month)
4) Google+ (4.25 million unique visitors / month)
5) VZ Networks (3.86 million unique visitors / month)
6) Who-knows-whom Visitors (3.63 million unique / month)
7) Stay Friends (3.11 million unique visitors / month)
8th) Badoo (2.73 million unique visitors / month)
9) Jappy (2.61 million unique visitors / month)
10) MySpace (2.51 million unique visitors / month)

The 10 Commandments of Social Media Marketing:

1. Reward communicating customers
2. Prove Flexibility
3. Help with problems
4. Customize your products
5. Communicate openly, honestly and to criticism
6. You learn to listen
7. Take your endurance to virtue
8. Take criticism seriously
9. Be quick
10. Avoid traditional marketing

The 7 deadly sins of social media marketing:

1. Limitation to a few channels of information
2. Deliberate deception of consumers
3. Lack of expression of unique features
4. Intolerance of criticism
5. No continuous information policy
6. Numbness over Testimonials
7. Neglect of the social concept

10 Tips for Successful Social Media Marketing
Below is a summary and tips for successful Social Media Marketing:

1. Try to be active on those social networks where your customers are
2. Try to provide only the highest quality content
3. Try to stimulate discussion and respond to others questions
4. Try to develop a social identity and these remain always faithful
5. Try for each channel provide personalized content
6. Try to have enough time to plan for their social media activities
7. Try to monitor your social media activities with appropriate tools
8. Try your social media contacts and get to know the real
9. Try to always give your customers the best possible support
10.Try for every social network to consider an individual strategy