If you want to optimize their website should deal first with the question of what people might well have problems. These are often people who perceive differently than the website creators. As a rule, there are people who are classified as disabled, the mass (in whatever form). The most important guidelines are:
2. Semantics clear structure: Breakdown by headings, paragraphs and navigation bars
3. Important at the beginning
4. Link texts meaningful
5. Images with alt text
6. Tables for layout is not, but for tabular data
Those who follow these rules will have on Google and other search engines a good chance of a good result. Not without reason, websites that are commissioned by public institutions, be accessible.
Up to this point all this has nothing to do with SEO. And yet these are the essential ingredients for successful ranking. Because basically the algorithm tries to replicate a prototype of a search engine, totally disabled. Often the barrier-free optimization is offered as a "search engine optimization", which I think, however, this is nonsense.
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